Deja Vu

by Mike on March 21, 2006

in Politics

President Bush is getting rave remarks for his speech today, and not just for the Helen Thomas smackdown. The President’s approval ratings would be much higher if he continued to use his bully pulpit. (They’d be higher, although still artificially low because the media would still oversample Democrats and unregistered voters). Nevertheless, 2006 would look better if the President made a habit of carrying himself like he did today.

I’m pessimistic. We have seen this pattern before. The President’s numbers slide as a result of his inept PR style. As a result, he delivers a series of speeches, temporarily increasing his numbers. Then he retreats back into the Oval Office, relying on his miserable talking heads. His numbers plummet again.

President Bush always gets his act together right before an election but this time he can’t afford to wait. His numbers are too low this time. Members of Congress will act squishy and distance themselves from the Commander in Chief unless he acts fast. President Bush needs to stay the course on his foreign policy and then explain the successes, repeatedly. Today was a good day for the White House; however, these temporary periods of PR competence simply won’t cut it anymore.

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