Target: Manatees

by Ryan on April 6, 2013

in Anything Else

Getting one’s marketing right is important for any business, even if you’re a big box store like Target.

If you’re going to elaborate on the shade of a gray dress, please be consistent:  if the skimpy one is called “dark heather grey,” then so should all the other sizes.

For example: that same dress in a plus-size shouldn’t be “manatee grey” by contrast.

Target apologized for the snafu, but c’mon!  However appropriate to the actual color the word “manatee” might be, the word “manatee” should NEVER appear on a piece of women’s apparel!

As a man, I know about 10 colors on a good day.  This dress in question seems kind of… um… “gray” to me.  That’s the best I can do.  On a woman, “Yes dear, it looks great” would be the only other comment I could imagine having — not “Wow dear, that manatee one looks best on you!”

Seriously, Target?  Manatee Grey on a plus-sized dress?  Whatever, man.

{ 1 comment… read it below or add one }

Mike April 6, 2013 at 5:43 pm

I heard that manatee grey was a color that was on all sorts of Target products like, um, whatever else Target sells. Their “mistake” was that they didn’t change the color for the large dress and left the manatee tag on.

Still kind of rude though.


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