October 8, 2008Some polls are scientifically valid. Others are not. At no time is that more obvious when the major polls not only show different numbers, but are also moving in different directions. Earlier today, Sal gave us an excellent synopsis of both today’s tracking polls and their trends. After his post, Gallup published its tracking poll [...]
Read the full article → September 27, 2008Focus groups are a double edged sword. On the one hand, focus groups are more useful than properly-conducted polls because they allow us to explore the reasons behind people’s thoughts in greater depth than a properly-conducted poll does. On the flip side, the small sample size one gets in a focus groups makes [...]
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